Be Fair, Be Vegan: A Powerful Campaign Tells the Truth

People who adjust their dietary choices for ethical reasons are most often vegetarians or vegans.

But as I’ve pointed out in previous articles, vegetarianism supports animal cruelty and oppression.

Vegetarians want to consume dairy, and some consume eggs.

So they aren’t happy when I explain that dairy products come from mechanical rape of a female cow, the cow’s baby being stolen from it, and the cow’s breasts (udders) being roughly handled to steal the animal’s milk for use by humans.

I ask vegetarians how they’d feel if cows or humans corralled human females and did to them what’s done to cows so that human milk was used as a commercial food.

I ask them how they’d feel if other animals harvested and ate human eggs.

The stark fact is humans are brainwashed from the day we’re born into believing that we’re the only species that really matters, so we have the right to do whatever we want to all other species and the earth itself.

Vegan animal rights activists are part of the very small fraction of humans who do authentic personal and public work against the human dominance and abuse of other species and the planet.

By refusing to consume any products derived from animal harm, we do what we can on an individual level to reduce the harm we cause to other beings.

It’s so very hard to get non-vegan people to see other animals as “persons” who have feelings, memories, social groups, language, intellect, and rights.

The concept of being fair to other animals challenges people’s way of life and their core beliefs.

That’s why I’m glad whenever I see a marketing-savvy, media-savvy approach to educating people about animal rights, animal sentience, and veganism.

Effective, creative, and compelling pro-vegan media activists created a campaign called Be Fair Be Vegan.

Using the most modern public media such as electronic and static billboards in New York’s Times Square, Be Fair Be Vegan points out that animals are people too.

Be Fair Be Vegan media work uses photos of animals, and rhetorical questions, that dismantle people’s defense mechanisms and allow them to see how badly our species treats other animals.

When people see Be Fair Be Vegan materials, their core paradigms are immediately challenged as they’re confronted with the scientific fact that humans and other animals share significantly uniform psychological, social, genetic, and biological characteristics.

Most humans believe that only humans and their pets have feelings, family, intrinsic value, and rights.

Most people believe that animals used for food, vivisection, and entertainment are “living machines” that can be harmed and used without any concern about inherent cruelty and brutality.

Be Fair Be Vegan directly confronts these core delusions by showing that animals have personalities and want to live without being persecuted, oppressed, and murdered.

Their campaign and website explicitly call out the lack of logic, empathy, scientific factualness, ethics, and intellectual consistency that allows people to believe myths such as “humane farming.”

The campaign explains that when you enslave other living beings, it doesn’t matter much if they’re enslaved with less abuse than in some other enslavement venue– such as free range versus caged.

Slavery is slavery.

As a deep ecologist and environmentalist, I appreciate how Be Fair Be Vegan ties non-vegan lifestyles to the destruction of the biosphere.

At present, human population and consumption growth is on track to extinct the entire biosphere.

We’ve become a mass extinction event. Nature itself is being slaughtered. The following video shows the reality of what we do…

The Be Fair Be Vegan website points out that the average non-vegan is responsible for the consumption of 356 animal lives, 401,500 gallons of water, 10,950 square feet of rain forest, 14,600 pounds of grain every year.

And the generation of 7,300 pounds of Co2 every year.

The industrial agriculture grid that supports our unsustainable population numbers is one of the main drivers of climate change, habitat loss, and animal abuse.

Be Fair Be Vegan is probably the most honest and savvy vegan marketing I’ve seen.

Unlike PETA, which often uses questionably salacious and needlessly controversial counterproductive media tactics, Be Fair Be Vegan is precise, solid, and appeals to ethics and the heart.

I highly recommend that all Vegan Samurai provide donations and other assistance to Be Fair Be Vegan.

They’ve gained the support of famous people like actor Joaquin Phoenix, and they deserve everyone’s support.

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